For Coaches, Authors, and Speakers Building a Business

Make Every Impression Count

Show up with clarity and confidence in every room,
on every platform, and in every conversation—
so people want to work with you and pay you what you're worth.

You’re Great at What You Do— But Do People See It?

There's a gap between your expertise and your presence. You know your stuff, but you feel hidden in plain sight.

Your professional image is incongruent and inconsistent. Your website looks generically outdated or DIY. Your LinkedIn reads like everyone else's. Networking conversations feel awkward and don’t help build your business. Your stage presence doesn't match the impact of your message.

You're not failing—you're facing the most common challenge for coaches and speakers: how to show up as powerfully as you actually are.

That gap is costing you clients, speaking fees, and opportunities. Let's close it.

What Are You Experiencing?

  • Your Expertise Is Invisible

    Your work is premium, but your website looks DIY. Your insights are deep, but your LinkedIn is generic. Your expertise is real, but your photos are inconsistent. People check you out online and move on—not because you're not good enough, but because the gap between your expertise and how you present it makes them uncertain.

    It’s time to stop hiding in plain sight.

  • Your Communication Is Confusing

    You want to show up more confident - for bigger opportunities, going for what you want, and getting to a new level. You know your process inside and out, but can't explain it simply. You deliver excellent results but struggle with conversions and filling your pipeline. You're inconsistent with how you talk about your work and get derailed in the weeds of what you do.

    The gap between what you do and how you talk about it is a problem —and you know it’s keeping you down.

  • Your Presence Is Incongruent

    Your wardrobe, grooming, and overall personal style is a source of frustration. You don’t know how to show up as your best self and are winging it with inconsistent results. The alignment gap is costing you bookings, credibility, and revenue every single day. You want to uplevel and feel more confident when you walk into a room, onto a stage, or on camera.

    It’s time to take yourself and your business seriously by showcasing yourself as the whole package.

“Before people decide what they think of your message,
they decide what they think of you.”

— Amy Cuddy, Social Pyschologist and Author of “Presence”, Harvard Business School

Katherine Johnson Executive Presence Advisor

I’ve Helped Hundreds Close This Gap

You can't assess your own executive presence objectively. You're too close to your business, too uncertain about what's "right," too busy delivering excellent work to see where the disconnect shows up.

That's exactly why you need an outside perspective.

I've spent 10+ years helping coaches and speakers go from "competent but invisible" to "confident and clear." At The Speaker Lab, I taught hundreds of professionals how to gain clarity, get booked, and command premium fees. I know what separates those who get overlooked from those who get paid.

I bring the objective eye you need to see the gap, close it, and show up with presence that matches your expertise—across every platform where you show up.

You’re not failing— you’re facing a blind spot

What Message Are You Sending?

All three pillars work together to build trust, convey competence, and inspire confidence.

When even one is off, people hesitate.

When all three align, people lean in.

Image + Strategy

(Not Just Strategy)

Business coaches help with messaging and positioning. Image consultants help with personal style, wardrobe, and color palettes. I do both—because your presence needs to match your message everywhere you show up.

I've spent 10+ years preparing speakers for TEDx stages, White House events, and high-stakes media appearances. Those moments taught me something critical: the same principles that make you stage-ready also make you Zoom-ready, LinkedIn-ready, and sales-call-ready.

That's the difference. You don't just get image advice—you get strategic presence that works across every platform where you show up.

When we work together, we pay attention to ALL three pillars of your presence

I don't use a rigid formula. I assess where YOUR gap actually is.

Some clients need messaging clarity—they're confident but unclear. Others need visual consistency—their positioning is strong but their website and photos don't reflect it. Some need both.

I look at your strengths, messaging, and visuals to find the disconnect. Then we close it strategically based on what YOU need—not what a generic program says you should need.

You get customized guidance, not a one-size-fits-all system.

Custom,
Not Cookie-Cutter

How I Can Help

💭

Strategic Brainstorming

We don't just audit your business—we think together about possibilities. You bring the questions, I bring the experience and strategic lens. Together we find clarity you couldn't reach alone.

🎯

Aligned Next Steps

No cookie-cutter strategies. We map out next steps that align with YOUR strengths, goals, and bandwidth. You leave knowing exactly what to do—and why it makes sense for you specifically.

🤝

Trusted Expert Insight

After 2.5 years coaching at The Speaker Lab and 10+ years as a speaker and coach in executive presence work, I've seen what works and what wastes time. You get that pattern recognition working for you, not against you.

Stop Making Decisions Alone

You're building a business while making every decision by yourself—pricing, positioning, what to say yes to, what to let go. And you're too close to see what's actually working or what needs to shift.

You don't need another program. You need someone who sees patterns you can't, asks questions that create clarity, and gives you permission to say no to what's not right.

That's what you get: a thinking partner with a decade of experience who sits with you and says, "Let's figure this out together."

This isn't pre-recorded content or a Facebook community group. It's live 1:1 time where we look at YOUR business and strategize together. You get direct expert access—not homework you do alone.

You make better decisions. Faster.

What’s changed for me? I now feel like I can bring myself into whatever I do and I am more present.  Now when I am speaking or leading trainings on diversity and inclusion, I ask myself and can answer the question, “Am I bringing myself with me or am I putting on a costume?”
I learned that you don’t change who you are to get where you want to be.  

What I experience is how much easier it is for people to see, hear and value who I truly am.

- Annemarie , Consultant and Speaker | Diversity & Inclusion




Katherine has laser focus in how you are presenting yourself and how you can align to ensure your higher vision and mission is matching how you are showing up. She is poised, intelligent, and really SEES you, to find your true essence and how that can be communicated with your outside appearance.  A truly phenomenal business woman, and exceptional speaker!

- Amy, Coach + Speaker | Women’s Health & Vitality


I couldn’t put my finger on the invisible wall between me and other people. Some days I would get incredible results when speaking and other days not a single lead… and it was the same presentation! It has changed my life to have the willingness to be seen… to “reveal” myself. Now I look and feel more myself, and I know how to present myself for greater confidence and connection.

- Gina, Coach and Speaker | Health & Nutrition

Speaker image consulting
Coach and Speaker
Speaker Image Consulting

Here’s How It Works

STEP 1

Schedule a Free Call

Let's talk about where you are and where you want to go. We'll look at your business, your positioning, and how you're currently showing up.

No pressure, no pitch—just an honest conversation about whether working together makes sense for where you are right now.

STEP 2

Work Together

We assess all three elements of your presence: confidence (who you're being), messaging (what you're saying), and visual impact (how you look).

Then we work on what YOU need most. Some clients need confidence work. Others need messaging clarity or visual consistency. We customize the approach to close YOUR specific gaps—not follow a rigid formula.

STEP 3

Show Up with Confidence

We assess all three elements of your presence: confidence (who you're being), messaging (what you're saying), and visual impact (how you look).

Then we work on what YOU need most. Some clients need confidence work. Others need messaging clarity or visual consistency. We customize the approach to close YOUR specific gaps—not follow a rigid formula.

Choose Your Path Forward

Two Paths Forward

Best For:

One specific challenge or strategic decision you need expert perspective on.

What You Get:

  • Pre-session assessment + materials review

  • 90-minute live strategy session focused on YOUR situation

  • Brand clarity (audience, problem, value proposition)

  • Executive presence audit (what's working, what needs work)

  • Action plan with 3 strategic next moves

  • 30-day check-in email

$750

Strategy Session
90-Minute Business Intensive

Best For:

Complete positioning and presence overhaul—from how you introduce yourself to how you show up on every platform.

What You Get:

  • Strategy Session foundation (90 min)

  • Four additional sessions over 8 weeks (spaced for integration)

  • Unforgettable introduction + positioning refinement

  • Website + brand asset optimization

  • Image consultation (wardrobe, photos, presence)

  • Between-session email/text support

  • Resource library (templates, guides, scripts)

  • 60-day check-in call

Presence Accelerator
8-Week Transformation
$2500

MOST
COMPREHENSIVE

* payment plans available

Don’t ask what the world needs.
Ask what makes you come alive and go do it.
Because what the world needs is people who have come alive.

— Howard Thurman